Are you a bit behind on the whole ‘Rich Pin’ thing? No worries! Many of my clients are too, and I have been asked too many times to count how to set these little babies up. Today I’m going to share the steps with you- and it’s super quick and simple. Plus, I’ve added a BONUS TIP at the bottom on how to easily pin those new Rich Pins!
But, What is a Rich Pin?
Simply put, a Rich Pin is a pin on Pinterest loaded with information that regular/old pins do not have. They have a favicon, bold title, a description, and a link to your website or blog. Let’s go ahead and visually compare the two:
Setting up Rich Pins
You have no excuse not to go ahead and set these up, because it’s very easy to do and your Pinterest account is going to love you for it! Here are the steps to getting rich pins working on your WordPress blog or website:
1- Install the Yoast SEO Plugin through your WordPress dashboard
From your WordPress dashboard, go to Plugins-> Add New and on the top right side search for ‘Yoast SEO’. Click the ‘install now’ button then activate the plugin. Not only will this plugin allow you to set up those wonderful Rich Pins, it is a GAME CHANGER for your blog or website in general. It will help you create SEO friendly content and even make suggestions along the way as you write blog posts and pages.
2- Configure the Yoast Settings
Now that you’ve got the plugin installed and activated, from your dashboard go to SEO-> Social, then click on the Facebook tab at the top. Make sure the ‘Add Open Graph meta data’ at the top is enabled.
3- Validate and Apply for Rich Pins
Time to complete the process! Go to the Rich Pins Validator page and enter in your blog or website URL, then click ‘Validate’. Double check taht the info is correct, and apply. You will then need to wait for Pinterest to email you and confirm that Rich Pins are enabled and working. This only took a day for my own website.
Bonus Tip! Using the Jquery Pin It Plugin for easily pinning your Rich Pins
So now that you have your Rich Pins setup and ready to be pinned, what’s the easiest and best way for your visitors to pin your rich pins? I use the Jquery Pin It Button for Images plugin on my own site as well as my client sites. You’ve come this far, so let’s go ahead and get that setup for you as well.
1- Install the Jquery Pin it Button for Images Plugin
From your WordPress dashboard, go to Plugins-> Add New and on the top right side search for ‘Jquery Pin It Button’. Click the ‘install now’ button then activate the plugin.
2- Configure the Plugin Settings
Ok, now for the important part! You’re going to want to tell the plugin where to place pin in buttons (on all images? on just your blog post images?) and make sure it uses the alt text for your descriptions. From your dashboard, go to Settings-> jQuery pin it button for images.
From the “Selection’ tab, this is where you will tell the plugin where to place pin it buttons. Check/uncheck the checkboxes to your liking.
Next, click on the ‘Visual’ tab. Under ‘Description Source’, click the dropdown and make sure ‘Image alt attribute’ is selected. Click save.
**Another Bonus tip!- This plugin allows for you to upload your own custom pin it button on the ‘Visual’ tab. You can also specify where you want that button to be placed on your images by adjusting the and position and margins.
3- Add Alternative Text to images when uploading
This may be the most important step of all! When you add new images to your blog posts and pages, you need to fill out the field that says ‘Alternative Text’ with the image description you want to appear on your rich pin.
And that’s that! Pat yourself on the back, you have now set up Rich Pins for your blog or website. It wasn’t that bad, was it? Let me know in the comments if you have any questions about the process, I’d be happy to help!