I get a lot of questions about designing premade genesis themes for WordPress, and I’m all about sharing the knowledge. If there’s something specific you’d like to know about the premade design process, ask away!
Now that the genesis theme Runway is officially for sale, I’ve started working on my third premade theme for the genesis framework. I jotted down a lot of ideas over the last few months while working on Runway and preparing for release, and narrowing those ideas down to just one was tricky for me. When I don’t have a client conveying a specific vision, I try to focus on creating a design that can be used and appreciated by many. But it’s not as easy as you might think.
Even though I’ve only released two genesis themes, I’ve noticed a few common things about the design process for both (aka a few of my secrets). These secrets could be applied to any premade themes, not just genesis.
6 Tips for Creating Premade Themes:
1. I listen to my clients and document trends and requests, then I incorporate the most popular requests into the design if possible. (ex: Glitter and Lace incorporated Instagram, and Runway showcased Pinterest)
2. I make a secret pinboard on pinterest to collect ideas for the theme as I’m working on it. This is fantastic for me, as I use Pinterest on a daily basis.
3. I set a goal of 2-4 months of design and development time per premade wordpress theme. The first month is when I experiment with different ideas and nail down the design. The remaining time is usually spent on tweaking the details and perfecting the code.
4. I gather opinions on the premade theme in progress before it is released. I usually show the theme to a few select designers as well as my friends and family, and ask them what they think of it or how it could be improved.
5. Above all, I plan to make edits and more edits (and possibly even more edits) before the theme is ready to sell. I take time to study every detail in the design before the premade theme is sold and distributed.
6. I try to remember that web design is forever changing, and some of the coding and functionality of the theme may even need to be updated after it is for sale.
And that’s it! If you are interested in designing premade wordpress themes, I hope that this article has helped you at least a little. It can seem overwhelming, but if you’re interested in trying it out- I say go for it!
If you have any comments or thoughts on the premade design process, I’d love to hear them below :)