Today I’d like to talk a bit about Pinterest, and how it has changed my web design process. Most of you probably think that Pinterest is only used for keeping collections, ideas, and photos organized. Some of you have probably even tried making a project or two from the thousands of ideas Pinterest provides. Back in January when I met Ben from pinterest, I honestly had no idea at the time how much it could benefit my business. I had a few boards going then, and even used it to plan Dax’s Wizard of Oz birthday party last Halloween. But just within the last six months or so, I noticed Pinterest being brought up in many of my conversations with clients. And I started thinking- how could I use this visual tool for my business? Party planning aside, I started thinking about the impact Pinterest could actually have on each individual custom wordpress design, so I started asking clients to send over their boards for me to get a sense of their style. And that was when everything changed.
I started to realize that this was probably the absolute best way for me to get a sneak peek into my client’s ideas for their new website or blog. Prior to using pinterest this way, I would simply send my clients a design questionnaire asking them to describe their vision for the project. Sometimes I would get quite a bit of information- links to other websites for reference, color ideas, font preferences, etc. And then there were times when I would get something like “I like the color green. I also like flowers.” Now you can probably get a better idea of why using Pinterest really helps me through the design process.
So then I started mentioning Pinterest to my clients, and was quite surprised at how many of them were more than happy to send over a board or two. Some of them even created a board specifically for our project. I know you may be wondering if I make it a priority for my clients to create a pinterest board now, and the answer is no. I still send a design questionnaire too. But I can honestly say that using pinterest this way has worked in my favor, and I feel like some of my best designs were created this way. *Update 1/10/13- Secret Boards are perfect for this!!
I’m using a recently launched website for this article, because I feel that Okay, BA! is a great example of how pinterest changed my design process. (Also because Beth is seriously one of the sweetest and funniest clients I’ve had the pleasure of working with. Be sure to check out her blog and say hi!) It was no surprise when Beth sent over her pinboard for me to take a look at. But I was delightfully surprised at this particular board- I immediately spotted things that spoke to me: cursive fonts, soft colors, watercolor pieces, and delicate images. So what did I do next? Grabbed my watercolors and began letting the ideas flow onto paper.
The end result was a great reflection of Beth, and this was her initial response to the design- “Seriously, I think Pinterest is the way to go because I would have never DREAMED to ask for what you did & I literally gasped from joy when I opened it.” Not all of my initial designs really ‘fit’ my clients as well as this one did, and I have Pinterest to thank for that. Pinterest allows me to get the best visual ideas possible for my web design projects, specific to each client.
So how are YOU using Pinterest? Are there any specific things that Pinterest has helped you achieve lately? I’d love to hear about some of your projects!