Today, I read a blog post about packaging at oh, hello friend: you are loved, and I decided to follow up with my own packaging post.
Now I must admit- I think that presentation is VERY important when shipping and receiving items through the mail. Whether it’s Christmas morning or Monday morning, opening a package is still opening a package! I know that I love to receive items that are packaged with care, in a special way. I think it adds a little something extra =)
Since I started my business, I have been through many phases of packaging, and this is probably not going to be the last. I did the ribbon tying, embellishment thing for a while. Then I used clear stationery boxes and stationery sets wrapped in a cardstock band. I’ve since migrated to what I would call simple, functional, and pleasing to the eye. I have finally coordinated all of my packaging to have the same colors, logo, and fonts. Art school taught me to be consistent, and I think that’s finally what I’ve achieved.
I package my stationery sets and custom invitation orders in clear cello bags, and apply stickers identifying what the product is. My moleskine notebooks are concealed in small clear zip bags with round labels.
After packaging the items for each order, I then make a small ‘appreciation’ envelope. This contains a business card, thank you card, and a copy of the customer’s order. I hold these together with a purple paper-clip, and slip it inside of a paper bag recycled envelope. Speaking of recycled, I recycle all packaging products from my vendors. This includes boxes, air bags, bubble wrap, and peanuts.
I’ve recently started using Endicia for printing my shipping labels, and so far I love it. I was printing all shipping labels through USPS.com, and there was absolutely no customization. With Endicia, I can customize the fonts, colors and add my logo. LOVE!
How do you package your items? What are some things you have liked or disliked about packages you have received in the mail?