I thought I’d share a few thoughts on reaching goals today, and I also want to mention some things currently going on with Viva la Violette.
When I started offering design services for Viva la Violette in 2010, I was also running a full invitation studio as well. My plan was to gradually take on more design projects and phase out some of the paper products that were not best selling items. Well, I quickly realized that it was going to be pretty much impossible to do both, and to do both really well. I thought about it long and hard, and finally made the decision to completely phase out my paper studio. To do this, I would have to set (and meet!) some high financial goals to make up for the revenue lost from the paper items. Well, now that i have been surpassing these goals (I had already reached it this month in the first week!), I think it’s time to revisit them and make some adjustments.
For the first year or two of my business, I didn’t set any monthly goals. Mainly because I didn’t know how well my business would do, but I think I was also afraid of not reaching these goals. This did happen from time to time, and I realized that making goals are completely necessary. It not only makes me push harder, but it also keeps me on track when I’m feeling a bit overwhelmed or confused about what I need to be doing in order to make my business the best it can possibly be.
Having my paper studio going strong for the past four years has not only taught me about running a small business, but also that I can reach the goals I set for myself- if I really put my all into it. So with that, I guess you know where this is going, right? I am finally able to let go of the paper side of my business and focus on my true passion and love – web design.
I often think about the first websites I created in my college days, back when animated gifs, tables, and iframes were the way to go (wow- how far we’ve come!). I knew then what I wanted to do, even though there was no web design curriculum yet available. For me, being able to own a successful web design studio was my ultimate dream, and now I’m finally living it. I’m overwhelmed by the compliments I’ve been given about my design skills, and also by the comments and emails that I receive about the projects in my portfolio.
A few notes about my previous job: Working in the video game industry was an absolute blast, and I will always have fond memories of my job as a video game artist. The paper studio was even more amazing to me, because it was proof that I could run a business on my own. But to finally be able to do what I’ve always wanted to do- 100% of the time- well, there are really not enough words to describe what this means to me.
I have big plans for 2012. I’ve already reached and even surpassed a couple of goals that needed to be reached asap. I’m now a partner of Adobe Business Catalyst, and Dax is enrolled in parents day out twice a week. So, how is Dax going to preschool considered a business goal you ask? Because it gives me two uninterrupted work days to really dive in and create. This may not sound like a big deal, but it makes a HUGE difference in my productivity.
It’s nice to reach goals, but even nicer to know that you’re in the right place in life. I finally know that I am.
Much MUCH love to my past customers & clients, you are the reason that I was able to get to this point in my life. Even though I’m a bit sad to let this part of my business go, it’s also exciting to know that my future in web design is promising. I truly love collaborating with other creatives to turn their dreams into a reality on the web, and I look forward to doing this for many years to come.